Vivienne Westwood creates unique looks for those who appreciate individuality and character in clothes. I was part of a team with the main goal of developing an online shop where the products you buy are presented in a provocative and sophisticated design.
The site is designed in a minimalist style. When developing it, the priority was the convenience of using the shop for customers, so a lot of attention was paid to optimising the navigation. The main page uses product blocks, thanks to which users can immediately find new products or those that have aroused their interest.
The brand is known for its provocative and delicate designs that combine classic elegance with a daring avant-garde edge. I focused on minimalism, straight lines and simple colors, high-quality photo visuals, and monochrome palette.
The product page contains the most important information about the product. The mobile version of the site has the same amount of information and doesn't lose its fullness and usefulness
To improve the user experience, I created a clear structure for the shopping cart and checkout. We added informative tooltips and optimised field states when entering data. The ordering process is separated into individual steps, making it simpler and easier to understand.
